What Is the Term for a Kind of One-On-One Communication

question 82

Multiple Choice

What is the term for a kind of one-on-one communication used by managers to improve an employee's on-the-job performance or behaviour?

• A)downward guidance  
• B)coaching  
• C)counselling  
• D)leading

---

Definitions:

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.

Emotional Appeals

Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.

Logical Appeals

Arguments or persuasions based on reasoning, facts, and evidence to convince an audience.

Key Selling Points

Unique features or benefits of a product or service that make it attractive to potential customers.