Customer Satisfaction Surveys Are an Accurate and Effective Way to Answer

question 15

True/False

Customer satisfaction surveys are an accurate and effective way to answer this balanced scorecard question: "How do customers see us?"

---

Definitions:

Debit Balances

Balances in accounts that represent amounts spent or assets, as opposed to credits, which signify income or liabilities.

Assets

Economic resources controlled or owned by a business or individual, which have future economic value.

Service Revenue

Service Revenue is the income a company earns from providing services as opposed to selling physical products.

Accounts Receivable

Outstanding payments from customers to a firm for goods or services that have already been delivered or utilized but remain unpaid.