Identify the Following Terms

question 52

Short Answer

Identify the following terms.
-Mongols

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options for a specific purchase decision.

Smartphone Ratings

Evaluations or reviews that assess the quality, performance, and features of smartphones.

Brands

Represents a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.