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The term jihad
Organizational Culture
The collection of values, expectations, and practices that guide and inform the actions of all team members within an organization.
Unspoken Guidelines
Unspoken guidelines refer to implicit rules or norms that are understood and followed within a group or society without being formally communicated.
Mission Statement
A broad description of a firm’s objectives and the scope of activities it plans to undertake; attempts to answer two main questions.
Buying Center
A group of individuals within an organization who are involved in the decision-making process for making a purchase.
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