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What is the defining feature of the "personal fable?"
Psychological Influence
The impact that psychological factors, such as emotions, beliefs, or cognitive biases, have on an individual’s decisions and behaviors.
Brand Communities
Groups of consumers who are united by their loyalty and advocacy for a particular brand, fostering a sense of belonging and mutual support.
Consumer Culture Theory
A field of study that examines the cultural aspects of consumption, focusing on how consumer behavior and social patterns are influenced by cultural norms and values.
Identity Goals
Objectives that aim at defining or expressing the identity of an individual, group, or organization.
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