Identify the Following Terms

question 23

Short Answer

Identify the following terms.
-fire-lance

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Definitions:

Gaining Awareness

The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.

Early Adopters

Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.

Late Majority

A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.