Examlex
In the European competition for the control of India,
Distribution Channel
A pathway through which goods and services travel from the producer to the consumer, potentially involving various intermediaries.
Geodemographic Segmentation
A market research technique that classifies people based on their geographic location and demographic characteristics.
Geodemographic Database System
A system that combines demographic, geographic, and socio-economic data for use in market analysis and segmentation.
Distribution Intermediaries
Firms or individuals such as brokers and retailers that act as middlemen in the sales chain, helping to move products from producers to consumers.
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