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How does a "scenario" differ from a "social clock?"
Important Attributes
Critical characteristics or features that determine or significantly impact the value, functionality, or appeal of a product or concept.
First Purchase
The initial acquisition of a good or service by a customer.
Percentage of Sales Budgeting
A method of budgeting where marketing and/or advertising expenses are based on a predetermined percentage of past or forecasted sales.
Competitor's Absolute Level
A measurement or assessment of a competitor's total performance or standing in the market without relative comparison.
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