Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-Continental System
Brand Image
The perception of a brand in the minds of stakeholders and the general public, shaped by branding efforts, experiences, and reputation.
Mind-Set
A collection of beliefs, attitudes, and thoughts that shape one's perception and responses to various situations or challenges.
Public Relations
The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.
Crisis Communication
Strategies and efforts used by organizations to communicate effectively during times of crisis to manage public perception and maintain trust.
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