Consumer Behaviour, as a Field of Study, Is a Very

question 35

True/False

Consumer behaviour, as a field of study, is a very young field.

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Definitions:

Psychology

The scientific study of the mind and behavior, exploring various aspects from biological foundations to social influences.

Study of Consciousness

The examination of the nature and properties of the state of being aware of and able to think about oneself and the environment.

John Watson

An American psychologist who is considered one of the founders of behaviorism, emphasizing the study of observable behaviors rather than the mind.

1960s

A decade known for significant cultural and social change worldwide, often associated with civil rights movements and counterculture.