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What are the two perspectives from which consumer behaviour can be defined?
Social Media
platforms and technologies that enable users to create, share content, or participate in social networking.
Economics-Of-Information
The analysis of how information and information systems affect an economy and economic decision-making.
Search Time
This term refers to the duration spent looking for specific information or data, varying greatly depending on the complexity of the search query and the medium being used.
Virtual Brand Community
An online network of individuals who share an interest or loyalty in a particular brand, fostering interaction and engagement through digital platforms.
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