When Consumers Recognize They Have an Unmet Need, They Usually

question 113

Multiple Choice

When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. What term refers to the process that consumers go through to satisfy their needs?

• A) marketing
• B) consumption
• C) exchange
• D) purchase

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Definitions:

Whale Pods

Social groups of whales that live, travel, and often hunt together, exhibiting complex behaviors and communication.

Birdsong

The vocal expression of birds, often complex sequences of sounds, used for communication among species.

Genetics

The study of heredity and the variation of inherited characteristics.

Territories

Designated geographic areas that are defended by animals or humans from others of the same species, often for the purpose of protecting resources, mating opportunities, or living space.