According to an Uber Employee, "The Secret Premise Behind the Ridesharing

question 40

Multiple Choice

According to an Uber employee, "the secret premise behind the ridesharing services' success is Uber's success at delivering an on-demand experience, where customers pick up their phone and a car arrives to take you wherever you want." Which type of orientation is Uber focusing on?

• A) sales
• B) employee
• C) consumer
• D) inward

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Definitions:

Interpersonal Liking

The positive regard or affection one individual has for another, often a crucial component of friendship or other personal relationships.

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a series.

Information

Data, knowledge, or facts obtained from various sources, used to understand events, concepts, or processes.

Physical Attractiveness Stereotype

The tendency to assume that individuals who are physically attractive possess other socially desirable personality traits.