Which of the Following Is NOT an Example of a Touchpoint

question 86

Multiple Choice

Which of the following is NOT an example of a touchpoint?

• A) a consumer placing an order over the telephone
• B) a customer asking an attendant for directions at an amusement park
• C) a consumer replying to a request sent in an email by a company
• D) a consumer watching a television commercial

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Definitions:

Logistics Outsourcing

The practice of hiring third-party service providers to handle logistics operations such as transportation, warehousing, and distribution, allowing companies to focus on their core activities.

Deregulation

involves reducing or eliminating government control over industry sectors to foster competition and improve efficiency.

Transportation Companies

Businesses that specialize in moving goods, passengers, or both from one location to another.

Buying

The act of acquiring goods or services in exchange for money, encompassing both personal and organizational purchasing decisions.