Some Marketers Offer Each Individual Customer a Different Product, So

question 106

Multiple Choice

Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one. Which way of doing business does this represent?

• A) personalized marketing
• B) customer-based marketing
• C) one-to-one marketing
• D) niche marketing

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Definitions:

Risk Profile

A summary outlining the types of threats an organization, asset, project, or individual faces, evaluated in terms of likelihood and impact.

Firm Value

The total worth of a company, determined by its assets, earnings, and market perception, influencing shareholder wealth.