Lululemon Makes "Technical Athletic Apparel for Yoga, Running, Dancing, and Most

question 6

Multiple Choice

Lululemon makes "technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits." Which business orientation best describes this approach?

• A) niche marketing
• B) one-to-one marketing
• C) mass marketing
• D) product marketing

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Definitions:

Treaty of Paris

The 1783 agreement that ended the Revolutionary War, recognizing American independence from Britain. Additionally, a treaty by the same name ended the Spanish-American War in 1898.

Puerto Rico

A Caribbean island and unincorporated U.S. territory with a unique culture that blends Indigenous, African, and Spanish influences.

Official Possession

The state of legally holding or owning something recognized by government or authoritative bodies.

Anti-insurgent Policies

Strategies and actions taken by a government to prevent, counteract, or quell activities considered rebellious or against the state's control, often in a military or strategic context.