Discuss the Relevant Contributions of One Other Discipline to the Study

question 27

Essay

Discuss the relevant contributions of one other discipline to the study of consumer behaviour.

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Definitions:

Relationship Customers

Customers with whom a business has established an ongoing relationship, characterized by repeated interactions and loyalty.

Loyalty

A consumer's commitment and repeated patronage to a brand or product, often driven by satisfaction, preference, or rewards programs.

Service Branding

The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.

Brand Reputation

The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.