Apple Wants to Learn How Consumers Use Its Blockbuster Product

question 58

Essay

Apple wants to learn how consumers use its blockbuster product, the Apple Watch . Suggest an appropriate research approach and describe how it can be implemented.

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Definitions:

Professional Network

An interconnected group of professionals and industry contacts that can provide opportunities, advice, and support.

Volunteering

Offering services or time without financial compensation to benefit a community or organization.

Internship

A temporary position with an emphasis on on-the-job training rather than merely employment, often taken by students and recent graduates to gain relevant skills and experience in a particular field.

Marketing Skills

The abilities and techniques used to identify, communicate, and deliver value to customers, influencing their purchasing decisions.