When Consumers Recognize They Have an Unmet Need, They Usually

question 113

Multiple Choice

When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. What term refers to the process that consumers go through to satisfy their needs?

• A) marketing
• B) consumption
• C) exchange
• D) purchase

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Definitions:

Research Tool

A resource or device used to gather information, analyze data, or facilitate investigation into a particular subject or area of inquiry.

Considered Law

Refers to principles that are acknowledged and taken into account in legal reasoning and judgments.

Topics Alphabetically

The organization method of listing subjects, keywords, or concepts in order according to the alphabet.

Hard Copy

A printed physical document, as opposed to a digital version.