Examlex
The size of a firm's competitive advantage is the sum of the economic value a firm is able to create and the economic value rivals are able to create.
Prima Facie Duty
An obligation that appears to be binding upon first view, but may be overridden by stronger moral considerations.
Keep Promises
The act of fulfilling a commitment or assurance one has made.
Absolute Moral Rules
Ethical principles that are considered universally applicable and unwavering under all circumstances.
Moral Dilemmas
Situations where an individual faces a choice between two or more morally conflicting options, with no clear right or wrong answer.
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