What Is an External Influence on Consumer Value

question 54

Multiple Choice

What is an external influence on consumer value?

• A) personal values
• B) lifestyles
• C) needs
• D) reference groups

---

Definitions:

Human Rights

The universal rights and freedoms to which all individuals are entitled, such as the right to life, liberty, equality, and security.

Individualism

A social theory favoring freedom of action for individuals over collective or state control.

Monarchy

A form of government in which sovereignty is embodied in a single person (the monarch), who typically reigns until death or abdication, and is often hereditary.

Grenville's Legislation

A series of British acts during the mid-18th century imposing taxes on the American colonies, contributing to unrest and the eventual American Revolution.