The Starbucks Rewards Program Tracks Detailed Information About Customers and Their

question 49

Multiple Choice

The Starbucks Rewards Program tracks detailed information about customers and their purchases so more customer-oriented decisions can be made, hopefully leading to longer-lasting relationships with customers. What is Starbucks involved in?

• A) customer relationship management
• B) consumer value management
• C) quality management
• D) internal marketing management

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Definitions:

Leadership

The process of motivating and directing individuals to achieve group objectives.

Social Status

The position or rank of a person or group within the hierarchy of a society, often based on wealth, occupation, education, or family lineage.

Intuitive Appeal

The quality of being easily understood and immediately attractive to one's instincts or emotions.

Benchmarking Traits

The process of comparing one's characteristics or qualities, especially strengths, weaknesses, and distinct features, against those of others in the same industry or field.