Black and Decker Is Well Known for Power Tools

question 35

Multiple Choice

Black and Decker is well known for power tools. However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business. If a technologically advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business. What would Black and Decker be said to suffer from if this occurs?

• A) brain drain
• B) cognitive dissonance
• C) marketing disconnect
• D) marketing myopia

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Definitions:

Inspiring Vision

A compelling and motivational future scenario created by leaders to guide and unify organizational efforts towards achieving strategic goals.

Film-Photography

A method of capturing images by exposing a light-sensitive material coated onto a film base to light or other electromagnetic radiation.

Digital Photography

The process of capturing images using digital technology, including digital cameras and smartphones, to produce photos.

Field Study

An in-depth research method that involves collecting data outside of a laboratory or controlled environment, often emphasizing the observation of real-world interactions or phenomena.