A University Realizes It Needs to Increase Revenue in the Face

question 115

Multiple Choice

A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy. The school decides to pursue students who have some post-secondary but have not completed their degrees. To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers. The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree. What are the courses, tuition, online delivery, and promotion examples of?

• A) corporate strategy
• B) value enhancement
• C) marketing tactics
• D) marketing augmentation

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Definitions:

Gross Profit Method

An inventory estimation method used to estimate the cost of goods sold and ending inventory based on the gross profit margin.

Retail Inventory Method

An accounting method used in the retail industry to estimate inventory cost by relating the cost of merchandise and its retail price.

Retail Inventory Method

An accounting method used by retailers to estimate inventory cost by using a cost-to-retail price ratio.