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The Canadian National Bank Is Analyzing Its Customer Data to Determine

question 32

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The Canadian National Bank is analyzing its customer data to determine if groups other than simply consumer and business customers can be identified. It is looking at the frequency of branch visits, use of ATMs, online banking activity, loan activity, and account balances for each customer. The bank has identified three groups of customers based on these factors and is considering offering different products to better meet the needs of each group. What marketing concept do these different groups of customers represent?


Definitions:

Macula Densa

A group of specialized cells located in the distal convoluted tubule of the kidney, involved in regulating blood pressure and the filtration rate of the kidneys.

NaCl Concentrations

The measure of the amount of sodium chloride, common table salt, dissolved in a given volume of solution, affecting cellular processes and fluid balance.

Mesangial Cells

Specialized cells in the kidneys that help regulate blood flow through the glomeruli and support glomerular capillaries.

Renal Fascia

A layer of connective tissue that encloses the kidneys and adrenal glands, providing protective support.

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