What Term Refers to the Degree to Which a Consumer

question 97

Multiple Choice

What term refers to the degree to which a consumer is sensitive to changes in some product characteristic?

• A) elasticity
• B) differentiation
• C) segmentation
• D) positioning

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Definitions:

Fixed-Ratio Schedule

A reinforcement strategy in behaviorism where a response is reinforced only after a specified number of responses.

Reinforcement

In behavioral psychology, a process by which a behavior becomes more likely to occur because it is followed by a reward or the removal of an unpleasant stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period without exposure to the conditioned stimulus.

Conditioned Stimulus

An initially neutral trigger that, after being paired with an unconditioned stimulus, in time invokes a conditioned response.