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Which of the following on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment?
Queer Theory
An interdisciplinary approach that seeks to disrupt normative assumptions about gender and sexuality.
Actor-Network Theory
A theoretical and methodological approach in social science that treats objects and non-human entities as part of social networks, emphasizing the interactivity between humans and objects.
Affect Theory
A theoretical approach focusing on the study of emotions and their affective dimensions as they influence social life and political outcomes.
Prosumption Theory
A concept that blurs the lines between production and consumption, suggesting that consumers are active participants in the production process.
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