Positioning Refers to the Way a Product Is Perceived by a Consumer

question 65

True/False

Positioning refers to the way a product is perceived by a consumer.

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Definitions:

Focused Differentiation Strategy

A business approach where a company offers unique products or services to a specific, narrow target market.

Competitive Advantage

A condition or circumstance that places a company or entity in a favorable or superior position relative to competitors.

Unique Product

A good or service that is distinct in its features, benefits, or value proposition compared to others in the market.

Strategic Planning

The process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.