A University Realizes It Needs to Increase Revenue in the Face

question 115

Multiple Choice

A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy. The school decides to pursue students who have some post-secondary but have not completed their degrees. To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers. The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree. What are the courses, tuition, online delivery, and promotion examples of?

• A) corporate strategy
• B) value enhancement
• C) marketing tactics
• D) marketing augmentation

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Definitions:

PACs

Political Action Committees; organizations that collect funds to donate to political campaigns or to spend on issues of advocacy.

Volunteer Contributions

Unpaid efforts or services provided by individuals willingly to benefit others or a community.

Biannually

Occurring twice a year; also known as semiannual.

Culturally Diverse

Pertaining to or characterized by the inclusion of people from a variety of cultural, ethnic, and racial backgrounds.