The Canadian National Bank Is Analyzing Its Customer Data to Determine

question 32

Multiple Choice

The Canadian National Bank is analyzing its customer data to determine if groups other than simply consumer and business customers can be identified. It is looking at the frequency of branch visits, use of ATMs, online banking activity, loan activity, and account balances for each customer. The bank has identified three groups of customers based on these factors and is considering offering different products to better meet the needs of each group. What marketing concept do these different groups of customers represent?

• A) target marketing
• B) market segmentation
• C) marketing audit
• D) environmental scanning

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Definitions:

IoT Network

A system comprising tangible items such as gadgets, automobiles, and home appliances equipped with sensors, software, and additional technologies designed to link and share information with other devices and systems via the internet.

Network Tracker

A tool or application used for monitoring and analyzing the activity and performance of a network.

Desktop

The primary display screen of a computer interface, where icons representing files, programs, and system functions appear.

Header And Footer

Sections at the top and bottom of a document where you can add dates, page numbers, and other recurrent information.