What Term Refers to the Way a Product Is Perceived

question 45

Multiple Choice

What term refers to the way a product is perceived by a consumer?

• A) product augmentation
• B) product positioning
• C) product segmentation
• D) product perception

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Definitions:

Customer Service Department

A division of a business that handles customer inquiries, complaints, and provides assistance with products or services.

Customer G

This does not represent a widely recognized key term in a generic context, so it is not applicable for a general definition.

Time-Driven Activity-Based Costing

An approach to Activity-Based Costing that uses time as the main driver for allocating overhead costs to products or services.

Customer Cost Analysis

An evaluation method that determines the total cost of acquiring, servicing, and retaining a customer.