Sematech Is a Producer of Computer Chips

question 68

Multiple Choice

Sematech is a producer of computer chips. To gain an advantage over other computer chip makers, Sematech focuses on reducing its costs below all of its competitors and has aligned its value chain accordingly. Recently, several of Sematech's competitors have begun to reduce the company's competitive advantage. In response to this threat, Sematech has decided to add production capacity in an effort to lower costs.
-Sematech is pursuing which strategy?

• A) cost-leadership business strategy
• B) product-differentiation business strategy
• C) cost-leadership corporate strategy
• D) product-differentiation corporate strategy

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