If Products or Services Are Perceived as Being Different in a Way

question 5

True/False

If products or services are perceived as being different in a way that is valued by customers, even if there is no physical differentiation, then product differentiation exists.

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Definitions:

Id

In Freudian psychoanalysis, the part of the mind in which innate instinctive impulses and primary processes are manifested.

Superego

In psychoanalytic theory, the part of the personality that acts as a moral center, enforcing societal norms and values and controlling the desires of the id.

Psychic Energy

A concept in psychoanalytic theory referring to the force or drive behind human behavior, emotions, and thoughts.

Libido

Libido, in psychoanalytic theory, is the energy derived from sexual instincts and desires that drive individual behavior and psychological processes.