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Seymour Semiconductors Is a Major Global Player in the Semiconductor

question 71

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Seymour Semiconductors is a major global player in the semiconductor and microchip industry. In the space that they compete in, there is tremendous technological uncertainty as disruptive innovations seemingly come out of nowhere to upend well-entrenched incumbents. These disruptions are often fast and are increasingly by companies that do not compete head-to-head with Seymour Semiconductors. In addition, market tastes for the end products that feature Seymour Semiconductors' components also change rapidly. The company was hurt financially when the market shifted away from personal computers (that accounted for a significant portion of Seymour Semiconductors' revenues) , first to tablets, and then to other mobile devices. The company's new CEO, Lisa Monroe, has decided that the company's basic approach to strategy should change. Toward this, she has mandated that, at any point in time, Seymour Semiconductors should be able to choose from several different strategic options instead of a fixed and planned course of action that the company has pursued since it beginning. One of her mandates called for the company's future manufacturing plants to be built with the ability to add capacity at low cost. In addition, she wants to lay off 1,000 of the company's employees and hire contract and temporary workers in their stead. Finally, Monroe wants the company to use the real options approach to manage the combination of technological and market uncertainties.
-Per the Rita McGrath and Ian MacMillan typology,to combat the uncertainty that Seymour Semiconductors faces,the company should use ________ options.

Definitions:

Social Categorization

The process of classifying people into groups based on shared characteristics, often leading to stereotyping.

Cognitive Miser

A theory suggesting that humans tend to conserve mental energy by relying on simplified and heuristic methods of processing information.

Representativeness Heuristic

A cognitive shortcut that involves judging the likelihood of an event based on how closely it resembles a typical case.

Subtypes

Categories that people use for individuals who do not fit a general stereotype.