Positioning a Firm's Product So That It Does Not Compete

question 68

Multiple Choice

Positioning a firm's product so that it does not compete directly with the products of a colluding firm is an example of a ________ signal.

• A)soft
• B)tough
• C)strategic
• D)functional

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Definitions:

X-Rated

Pertains to media content that is designated for adults only due to its sexually explicit nature.

Sexual Films

Motion pictures that focus on depicting sexual content ranging from suggestive themes to explicit sexual activities.

Frustration-Aggression Principle

A psychological theory suggesting that aggression is caused by blocking, or frustrating, a person's efforts to achieve a goal.

Mere Exposure Effect

The phenomenon by which people tend to develop a preference for things merely because they are familiar with them.