Tanya Bought a Certain Brand of Soft Drink Only When

question 92

Multiple Choice

Tanya bought a certain brand of soft drink only when she had a coupon for it. In other words, she purchased that brand only when she was rewarded for doing so and ceased purchasing it when the reward was no longer present. What is this an example of?

• A) punishment
• B) shaping
• C) negative reinforcement
• D) extinction

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Definitions:

Qualitative Methods

Research techniques that focus on understanding concepts, thoughts, or experiences through analysis of non-numerical data such as interviews and observations.

Large Groups

Collections of individuals, typically larger than small groups, whose size affects their dynamics, communication, and behavior.

Power Structures

Refers to the organization and distribution of authority within societies, institutions, or groups, often dictating who has influence over decision-making processes and resources.

International Communication Association

A professional organization aimed at advancing the scholarly study of communication by facilitating academic exchange globally.