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Explain the difference between punishers and negative reinforcers in shaping behaviour. Give an example of how each can be used in marketing.
Fixed Cost
are business expenses that remain constant regardless of the level of production or sales, such as rent or salaries.
Depreciation
The process of allocating the cost of tangible assets over their useful lives, reflecting wear and tear or obsolescence.
Discount Rate
The interest rate used to discount future cash flows to their present value, reflecting the time value of money.
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