Which Statement Does NOT Accurately Describe Message Receiver Characteristics

question 73

Multiple Choice

Which statement does NOT accurately describe message receiver characteristics?

• A) Intelligent, well-educated consumers are more likely to accurately comprehend a message than are less-intelligent or less-educated consumers.
• B) Highly involved consumers tend to pay more attention to messages and exert more effort in comprehending messages.
• C) Consumers tend to like the familiar, but high levels of familiarity may actually reduce comprehension.
• D) Left-brain-dominant consumers tend to be visual processors and favour images for communication.

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Definitions:

Memory Problem

Involves difficulties in recalling information, which can result from various factors such as aging, stress, or neurological disorders.

Neurotransmitter

Chemical substances that transmit signals across a synapse from one neuron to another 'target' neuron or to a muscle or gland cell.

Acetylcholine

A neurotransmitter in both the peripheral and central nervous system that plays a crucial role in muscle activation and influences various functions in the body, including arousal, attention, memory, and motivation.

Dopamine

A neurotransmitter in the brain that plays major roles in reward, motivation, and the regulation of mood and movement.