Energizer Batteries Used to Feature the Energizer Bunny in Television

question 56

Multiple Choice

Energizer batteries used to feature the Energizer Bunny in television commercials, often in unexpected ways to catch viewers off-guard. Commercials seemed to be about a fake brand of a mundane product like hemorrhoid ointment, when suddenly the Energizer Bunny would come on the screen banging a drum. After a while, though, consumers had been exposed to the commercial so many times that they began to expect the bunny to march into the picture beating his drum and tended to tune out the commercial. Which process exemplifies consumers' response to this over-exposure?

• A) shaping
• B) adaptation
• C) habituation
• D) desensitization

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Definitions:

Themes

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Playboy Magazine

A men's lifestyle and entertainment magazine known for its features on photography, fashion, and journalism, as well as its Playmate pictorials.

Information Storage

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