Generally Speaking, the Larger the Font, the Larger the Picture

question 120

True/False

Generally speaking, the larger the font, the larger the picture, or the more intense the sound, the less likely a consumer is to comprehend something from a message.

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Definitions:

Negative Correlation

When one variable is high, the other variable tends to be low.

High

A state of elevated status, rank, or a measure, often referring to measurements, quantities, or feelings of euphoria.

Correlation

A mutual relationship or connection between two or more things where a change in one is associated with a change in the other.

Statistically Significant

Having a probability of less than 5% that the results are due to random chance.