Which Theory Describes Consumers as Addressing a Finite Set of Prioritized

question 13

Multiple Choice

Which theory describes consumers as addressing a finite set of prioritized needs, from physiological, to safety and security, to belongingness and love, to esteem, to self-actualization?

• A) Skinner's classical conditioning
• B) Maslow's hierarchy of needs
• C) operant conditioning
• D) utilitarian/hedonic theory of needs

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Definitions:

Realistic

Pertaining to or representing conditions as they actually are; practical and pragmatic in approach or assessment.

Broad

Encompassing a wide range or scope; not limited or narrow.

Target Market

Identifies a specific group of consumers at which a company aims its products and services.

Product Perception

The way consumers view or interpret a product's attributes, quality, and overall value based on various factors.