As Consumers Get Older, the Value They Receive from Certain

question 56

Multiple Choice

As consumers get older, the value they receive from certain consumer behaviours often changes. For example, some older consumers do not have as much fun attending music festivals and concerts as they did when they were younger. In this case, what type of variable is age?

• A) constant
• B) dependent
• C) moderating
• D) situational

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Definitions:

Treatment

The application of remedies or therapies to cure or alleviate a disease or medical condition.

Ethylene Glycol

A colorless, virtually odorless, and slightly sweet liquid used primarily as an antifreeze in cooling systems and in the manufacture of polyester fibers.

Epicatechin

A flavanol, a type of natural phenol and antioxidant, found in certain plants such as cocoa and green tea.