A Consumer Eats a Whole Pint of Ben and Jerry's

question 8

Multiple Choice

A consumer eats a whole pint of Ben and Jerry's Chunky Monkey ice cream and later feels guilty and ashamed of herself. What is this consumer experiencing?

• A) emotional contagion
• B) emotional labour
• C) self-conscious emotions
• D) autonomic emotions

---

Definitions:

Fromm's Theory

A psychoanalytic theory focusing on the impact of society, culture, and economy on human personality development, emphasizing the need for freedom, love, and creative expression.

Evolutionary Psychology

A theoretical approach explaining psychological traits as adaptations evolved to solve recurrent problems in human ancestral environments.

Fulfilling Need

A psychological or physiological requirement essential for well-being and satisfaction of an individual.

Evolutionary Psychology

A theoretical approach in psychology that examines human thoughts, feelings, and behaviors through the lens of natural selection and adaptation.