Situational Involvement Often Comes About When Consumers Are Shopping for Something

question 15

True/False

Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.

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Definitions:

Law Of Effect

A principle stating that responses followed by satisfactory outcomes become more likely to occur, and those followed by unsatisfactory outcomes become less likely.

Successive Approximations

Successive approximations are a method used in behavior therapy where closer and closer steps to a desired behavior are rewarded until the target behavior is achieved.

Skinner Box

A soundproof chamber with a device for delivering food to an animal subject; used in operant conditioning experiments.

Generalization

The process of applying the conclusions drawn from specific instances to broader contexts or situations.