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Intense emotions lead to superior information processing and should be stimulated by marketers whenever possible.
Carboxyl Group
A functional group, written as -COOH, present in organic acids comprising a carbon atom double-bonded to an oxygen atom and singly bonded to a hydroxyl group.
Hydroxyl Group
A functional group (-OH) consisting of an oxygen atom bonded to a hydrogen atom, found in alcohols and phenols.
Sodium Propanoate
A sodium salt of propanoic acid, used as a food preservative with the formula CH3CH2COONa.
Hydrobromic Acid
A strong acid consisting of hydrogen bromide in water, used in the synthesis of bromine compounds.
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