Which Theory Describes Consumers as Addressing a Finite Set of Prioritized

question 13

Multiple Choice

Which theory describes consumers as addressing a finite set of prioritized needs, from physiological, to safety and security, to belongingness and love, to esteem, to self-actualization?

• A) Skinner's classical conditioning
• B) Maslow's hierarchy of needs
• C) operant conditioning
• D) utilitarian/hedonic theory of needs