Which Term Refers to Consumers with Very High Involvement in Some

question 45

Multiple Choice

Which term refers to consumers with very high involvement in some product category?

• A) product enthusiasts
• B) market mavens
• C) product endorsers
• D) market movers

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Definitions:

Tendons

Strong connective tissue cords that attach muscles to bones, transmitting forces to move the skeleton.

Flexor Digitorum Superficialis

A muscle in the forearm that flexes the fingers.

Metacarpal Bones

Metacarpal bones are the five long bones in the hand located between the wrist (carpal bones) and the fingers, forming the skeletal structure of the palm.

Carpal Bones

The eight small bones that make up the wrist, allowing for a wide range of movement.