A Consumer Eats a Whole Pint of Ben and Jerry's

question 8

Multiple Choice

A consumer eats a whole pint of Ben and Jerry's Chunky Monkey ice cream and later feels guilty and ashamed of herself. What is this consumer experiencing?

• A) emotional contagion
• B) emotional labour
• C) self-conscious emotions
• D) autonomic emotions

---

Definitions:

Statistical Techniques

Mathematical methods used to collect, analyze, interpret, and present data in a meaningful way.

Illusory Correlation

The perception of a relationship between two variables when no such relationship exists.

Psychological Variable

An element, feature, or factor that can be changed and can affect the outcome of psychological research or behavior.

Correlation Coefficients

Statistical measures that determine the degree to which two variables vary together or the strength of their relationship.