Some Consumer Researchers Have Focused on One Specific Trait, Such

question 93

Multiple Choice

Some consumer researchers have focused on one specific trait, such as innovativeness, to predict the adoption rate of new products. This one trait has been used to describe how quickly new products will be adopted by consumers. Which approach to studying consumer traits focuses on one trait?

• A) unidimensional perspective
• B) nomothetic perspective
• C) consciousness perspective
• D) primary perspective

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Definitions:

Broad Range

Refers to an extensive variety or a wide spectrum of items, ideas, or options available.

Risks

The possibility of suffering harm, loss, or a negative outcome as a result of engaging in an activity or decision.

Moral Hazard

The increase in risk-taking behavior when an individual or entity is protected from the consequences, typically in an insurance or financial context.

Insurer

An insurer is a company that offers insurance policies to individuals or entities, providing financial protection against losses or damages in exchange for premiums.