Which of the Following Is NOT a Criticism of the Trait

question 88

Multiple Choice

Which of the following is NOT a criticism of the trait approach to studying personality?

• A) Personality traits have not traditionally been shown to be strong predictors of consumer behaviour relative to other explanatory variables.
• B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
• C) Consumer traits generally do not predict specific brand selections.
• D) It is impossible to objectively assign a personality trait score to an individual consumer.

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Definitions:

Supertasters

Individuals who have a heightened sense of taste, often due to an increased number of taste buds on the tongue.

Genetic

Pertaining to genes or heredity, describing the study or influence of hereditary characteristics.

Proximal Stimulus

The energies from the outside world that directly reach our sense organs.

British Empiricism

A philosophical viewpoint that emphasizes the role of sensory experience in the formation of ideas, stating that knowledge comes only or primarily from sensory experience.